Editorial comment: The following article is written by Angela Edwards who offers a monthly service that finds high PR backlink opportunities.  Backlinks are very important to any online marketing campaign and can be THE determining factor to success and failure with any website.

It's important to know how to use backlinks and how to effectively use them, so be sure to have some proper affiliate training prior to tackling this technique.

By Angela Edwards

Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.