A Contrarian View On Backlinks

If you’ve been in the marketing or SEO space for very long, then you’ve most likely heard many times that backlinks are essential to a website’s rankings on the search engines.

While it is true to some degree that backlinks will ultimately help a website rank higher in the SERPs, it is very important to understand that many of the methods to building backlinks that exist online, are very outdated, and many of the practices some places teach will harm your rankings more than helping them.

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