Having a website that is readable on mobile devices is incredibly important these days. Not only does it help your readers enjoy your content better, it actually can improve your rankings.
Google has recently announced that they will be releasing a Mobile algorithm update which will affect websites that are NOT mobile friendly.
This means that if your website isn’t mobile friendly (also known as a responsive design) you have a good chance that your hard work will not be indexed in Google’s mobile search engine.
With that said, let’s get into the 3 simple steps to make your website more mobile friendly.
Step 1) Check if Your Site is Mobile Friendly
Google has provided an online tool that checks if your site is responsive/mobile friendly. This can be done in a few simple steps.
- Go to the Mobile-Friendly Test page from Google.
- Enter your URL you wish to test and press the Analyze button
- Google will tell you if your site is mobile friendly or not
If your results say ‘Not mobile-friendly’, there will be a list of problems that would need to be fixed. Based on the volume and complexity of errors, you can decide to move forward with step 2 or jump to step 3.
Step 2) Fix Your Errors
In some cases, the errors listed will be minor such as content or style formatting problems and can be fixed with a few simple steps. In our screenshot example below, you can see that we have a few issues.
The biggest error within those four is the Mobile viewport not set which means that this website doesn’t have a responsive design. Because of this, I would simply change the theme of the site with one that is responsive.
Step 3) Get a Responsive Theme
If the errors you end up getting are way over your head, I would suggest you look at switching to a different theme that is responsive. A responsive theme will fix any errors you may have and will instantly make your site mobile friendly.
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There are plenty of great free responsive themes available but my personal favourite is the eleven40 Pro Theme by StudioPress because it is super easy to use. Any affiliate niche website I build using WordPress, the eleven40 Pro is the theme I use.
In conclusion, if you want to keep any existing rankings you may have, make sure you check your website right away to ensure it is mobile friendly.
If your site ends up not being mobile friendly, decide if you want to spend the time fixing it or simply get a new responsive theme.