For most internet marketers, when Off Page SEO is mentioned, the thought of backlinks is the only thing that comes to mind. While this thought would have been spot on just a few years ago, now, there are many other things that you can do to have much better results than what you could see in the past from backlinks alone and that is implementing effective off page SEO elements.
In order to get these results, the first thing you must do is understand exactly what modern off page SEO is.
What is Off Page SEO?
Essentially, modern off page SEO is the art of being able to bring in traffic to your websites and online properties from other existing sites and sources.
You must understand that this practice is not the backlink building practices from years past, and if you’ve checked out this post on my contrarian view on backlinks, then you can understand why.
Instead, this is the active practice of increasing visitors by providing them with quality content and engagements so that they want to learn more about you, your business, and what you have to offer.
Why You Need Off Page SEO?
So, you’ve created and great site and already knocked it out of the park with your on-page SEO strategies, right? If not, then you should head over to this post which gives you the Top 5 Effective On Page SEO Elements where I give you a bit more information on the steps that you need to take to get the most SEO power possible from your on-page efforts.
Now that you’re seeing some results from those, it’s time to get rolling with your off-page SEO strategy, and there’s a few important reasons why.
First, you have the obvious benefit of drawing in more traffic to your site and as we all know, more visitors equal more conversions which means better rewards for your efforts.
Second, you have the benefit of building up yourself as a stronger authority in your industry. This means that people will begin to recognize you by name, increasing your recommendation power, and thus allowing you to carry more strength when it comes to developing an audience that will follow you from site to site and platform to platform. This is also known as author branding.
The third reason that creating a powerful off page SEO strategy is essential to your success is that it will help you to build site authority. This will result in more people knowing about your site, telling their friends, family, and coworkers, and ultimately helping you to build a stronger presence in your niche.
Finally, as I’m sure you can easily imagine, building out your off-page SEO the right way will also help you to increase your site’s rankings on the search engines. This will help you bring in more consistent visitors and that will help you to further build your audience and following.
In fact, Google still considers off page SEO elements a very large metric factor when it comes to ranking sites in their search engine. Watch this video to hear what Matt Cutts says about it.
So, now you understand some of the benefits to having proper off page SEO in place, let’s get started with the top 5 things you can do to get started.
Top 5 Effective Off Page SEO Elements
The very first thing that you are going to want to do in order to really start boosting your off page SEO efforts is to get rolling with your social media efforts. There are a ton of them out there, and it’s very important that you find where your target demographic is hanging out for the best results, but the two big ones that you are generally going to want to have are Facebook and Google+.
According to Statista in 2015, Facebook had 46.5% of the U.S. social media market share and is growing. Google+ has a significant smaller market share of social users, but the posts and effort you add in Google+ can positively affect your search results. Have a look at this infographic on the Top 7 Social Media Sites Market Share Percentage.
First, you have Facebook.
It’s the biggest social network out there for a reason. It’s very easy to find communities that you can get involved with about your niche, and the page management features that are offered will allow you to easily manage your online business’s presence on the platform.
If that isn’t enough, Facebook also allows you to advertise for very reasonable rates in order to get higher post exposure to what you put on your pages. When you combine your demographic knowledge with the low cost targeted ads available, you can really send your website’s traffic through the roof with your Facebook business page.
Another great benefit of Facebook is their new live video feature that will let you quickly get a message out to a large amount of your followers on the platform. This means that if you happen to stumble across a great value for a piece of software you use, you can quickly share the message and drive traffic to your page or to an affiliate offer.
Next is Google+
The second network that I recommend is Google+, and for a few good reasons. First, it’s owned by Google, and there have been findings over the years that show +1’s, the Google+ equivalent of likes, help to increase the rankings of posts that they’re linked to. This means that if you write a new post on your site and post a link to it on your business’s Google+ page, and people start +1ing it, you are going to see some rewards for that in the form of higher search engine ranks.
Second, the Google+ Collections feature allows users to create and manage groups of websites or website content and then share them with friends on Google+. These collections can be a great way to really get your site discovered by a lot of people who are hanging out on the network really quickly.
Regardless of what social network you choose to participate in, the most important thing you need to always remember to do is to make sure that you engage your audience on the network. All too often, you will see businesses post content that is being talked about quite a bit, and you never see them come back to respond to the comments and questions being asked.
Just remember, if you’re not being social with your audience, then you are leaving a lot of money potentially on the table.
The second thing that you are going to need to do for your off page SEO work is to create social bookmarks. Now, the first thing you need to know about social bookmarking sites is that they are completely different from social networks.
How are they different? Well, for starters, the way that content is typically delivered on them is generally by a kind of category of interests.
When you sign up for one of the social bookmarking sites, you select things that you are interested in. The sites will then provide you with various articles, blog posts, videos, and other forms of content that have been added to the network in those categories. People then vote whether or not the content is useful, and the networks will then display the most liked content for each category.
A few sites to get you started with social bookmarking include:
This site is basically like a news feed of the most popular stuff being talked about online. A successful post here will result in quite a bit of traffic for your site as Digg receives right at 20 million unique visitors per month as you can see below.
Stumble Upon is a really neat platform if you’ve never visited the site before. Be warned though, it can be a very distracting site once you’re on there, but that’s a big part of its’ appeal.
Basically, the way it works is that once content is submitted to the platform, it begins to cycle randomly to people in their chosen categories of interest. People then have the option to “thumbs up,” or “thumbs down” the content that they’re seeing.
The more thumbs up responses you get for your content, the more frequently people using Stumble Upon will see it. A well written and popular piece can literally bring thousands of new visitors to your site in just a few hours, and since it ties directly into Facebook, you will find quite a few people that like it will also share it on their Facebook accounts.
As you can see below, Stumble Upon is not quite as popular as it once was, but it still sees right around 16 million visitors monthly, and they also offer apps for web browsers and cell phones that may not be accounted for in this image.
As one of the most visited websites on the Internet, Reddit is often referred to as “the front page of the Internet,” and with good reason.
While going viral on any social bookmarking site can bring you thousands of visitors quickly, going viral on Reddit is a totally different experience. This is largely because the users of Reddit are not afraid to make certain that their voices are heard, and if you provide solid content, they will reshare your site on multiple social networks.
There’s a catch here though as many Redditors do not appreciate marketing or advertising messages at all. So, provide them with quality actionable how-to’s, lists, etc… and keep the product review stuff over at Facebook and Stumbleupon.
How much traffic does Reddit really get? Well, as the 25th most visited site online, Reddit sees some pretty impressive traffic in the tune of 1.2 billion unique visitors every month, as the image below reflects.
While most people know that YouTube is a very highly visited site, third on the internet with a whopping 22.7 billion monthly visitors as seen below, most people don’t realize that it is also the second most used search engine online behind Google.
Why is this a big deal? It’s actually a huge deal as people come to YouTube to be entertained and educated. Meaning that if you have something you are wanting to teach, then YouTube is going to be key to your success.
On top of that, when you start creating YouTube videos and embedding them on your site as well, you can quickly see an uptick in search engine rankings as well as overall visitor engagement and also a big increase in average visit duration as people will typically watch over half of your videos.
Having a good presence on YouTube can really bring a whole new element into your marketing arsenal and deliver tons of targeted qualified visitors to your site.
YouTube also acts as an additional social network atmosphere as people can comment on your videos and allow you to respond, which will help you become more of an authority figure in your niche on the platform.
Also, you can repurpose any videos you shoot for YouTube into other media forms such as articles, slide shows, podcasts, and more. Plus, every time a video of yours is shared or embedded on another site, your video will gain more views, higher placement, and they can also even rank on their own in the search engine results.
Yes, some people do enjoy getting their content in a slide show kind of format. This is where SlideShare comes into play.
This site allows you to create and upload slide shows that can deliver your message in bite size little chunks on each slide and take advantage of images and other media as well.
While it doesn’t have quite as much traffic as some of the other sites mentioned above, many people will often share what they find on SlideShare to other social networks, and the links that come from the site are often highly trusted in the eyes of the search engines.
5) Blog Commenting
A very popular tactic for building backlinks in the past was to go to various blogs online and try like crazy to put links all over the comments section of the sites. While you are still wanting to pop a link in the area you’re allowed to, you aren’t trying to build backlinks to your site anymore.
Instead, in order to have the best results, you want to try to find around 10 of the biggest blogs in your niche and actively comment on them with good, relevant comments that will further benefit future visitors.
Another great tactic is to create a comment that adds to the original post, but also allows for the author to respond to you by answering a question or providing additional information.
This will help you form relationships with other bloggers in your space and also help you gain more traffic as people will click over from your comments to your website. The main thing to remember if you’re going to do this? Make sure that you are posting your site on relevant blogs. If you run a lawn care site, don’t link back when commenting on cooking sites, for example.
Darren Rowse has a great thought on How to Find Readers for Your Blog Through Commenting and Relationships.
— Darren Rowse (@problogger) November 24, 2016
Let’s face it, the very best way to engage with your audience is to provide them with high quality content that will help them to solve a problem or gain more knowledge about something they’re interested in.
If you can do this really well, it’s by far the best way to increase your off page SEO as other bloggers will also start linking to your post as a resource for the niche. Don’t believe me? Well, over at Pajama Affiliates, they thought the same thing.
Not enough proof for you? Well, Associate Programs shares a very similar view as well, and for good reason.
People love to share things that are beneficial to others, and the same thought process applies to websites and their audiences. If you create quality content that will help others in your niche out, then don’t be surprised to see many other sites in your marketplace sharing that content to their audiences.
How can you create content that is attractive to be re-shared?
For starters, look at what is popular in your niche right now. Sites like Buzz Sumo, Stumbleupon, and Twitter Advanced Search, are great places to start. Basically, once you find what people are enjoying in your niche, just create something a little bit better.
As you can see, there are a lot of different ways that you can start to increase your SEO by using these effective off page SEO elements, and none of them really take a long time to implement. While it may take a little while to see results, having a solid off-page SEO strategy in place is very important for the long-term success of your online business.
Have you implemented any of these yet or am I missing a specific off-page SEO strategy? Let me know if your comments below.
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