If you have a website that isn’t doing too well, you want answers. After all, websites cost money. You are paying for the domain name, hosting, and perhaps other charges and fees. The logical place to start is with the number of visitors to your site. If the number is low, you want to find out what you can do to increase visitors, conversions, sales, and/or lead generation. ClickFunnels is software that might be able to help you. But there are a few things you need to know first. In this ClickFunnels review, we’ll look at how well this system works and if you get all the support you need. The price just might be too high for you.
What Is ClickFunnels?
ClickFunnels was founded by Russell Brunson in 2014 in Idaho. It was originally created to help his team create custom sales funnels for different uses. When they realized how well it worked, he decided to sell this process as a product.
ClickFunnels is a marketing tool designed to help business owners customize sales funnels to increase sales and conversions. It’s browser-based so all access is through the ClickFunnels website.
The company has made quite an impression. Forbes is quoted as saying it is “silently revolutionizing the online marketing industry.” Right now, there are over 105,000 people using ClickFunnels.
What The Heck Is A Funnel?
Before we get into ClickFunnels any further, let’s talk about what these funnels are designed to do. ClickFunnels is just a name but funnels have a very specific purpose.
Websites are created for all kinds of reasons. Some are informational and others are for promoting and selling products. At the very minimum, websites usually want to collect your email address. That’s where funnels come in. These are sales funnels and they are designed to guide a visitor through the process of buying whatever product or service the website offers.
You’ve seen sales funnels before. You probably just didn’t realize it at the time. In fact, each time you submit your email address on a website, that’s a lead generation funnel.
Sales funnels are more discrete than actual ads. Here’s how they work. You land on a website through a search for some specific product. You read the content about the product and may see numerous links throughout the page. Each link takes you to a sales page (the same sales page) where you can purchase the product. Each link is designed to attract different types of customers using different terms. Think of it as an inverted pyramid. That’s a sales funnel in its most simplistic form. Another term for a sales funnel is ‘marketing campaign.’
How Does ClickFunnels Work?
When you sign up, you have 14 days to take it for a test drive. After that, you will be paying a monthly charge depending on the plan you choose. More on that later.
The product is a cloud-based lead generation platform that collects visitor data so you can send targeted follow-up messages. Here’s some of what you can expect:
- Dashboard
- Contact Database
- CRM
- Drag and drop
- Drip Campaigns
- Campaign Management
- Campaign Analytics
- A/B Testing, and more
ClickFunnels has a drag-and-drop feature. They have a library full of of elements and widgets that you can click and drag onto your landing page. This makes building your funnel quick and easy.
Who Is ClickFunnels For?
ClickFunnels is an advanced tool for people who already have well-established websites that generating sales. This is not a tool for a beginner. It’s most suitable for larger sites like e-commerce sites that have thousands, if not millions, of visitors each month. It’s also useful for affiliate marketing sites.
How Much Does ClickFunnels Cost?
ClickFunnels doesn’t come cheap. At the very minimum, you’ll be shelling out $97 a month for a set number of funnels and pages.
There’s also the ClickFunnels Platinum plan for $297 per month. This plan allows you to create unlimited funnels and pages.
Pros
Easy to Learn and Use: once you set up your account you are basically an hour or two away from implementation. It’s very easy to use and to set up your sales funnels.
Easy Drag & Drop Website Editor: The library contains elements and widgets to help you customize your sales funnel.
Easy Integration: many business owners may have their own online tools that they prefer to use. ClickFunnels integrates the top service providers such as Mailchimp, aWeber, and Stripe right into the funnel building process.
14-day Free Trial: ClickFunnels gives you 14 days to try it out.
No Contracts: There’s no yearly membership fee. Just a monthly fee that you can cancel at any time.
A/B Testing: duplicate pages on your site to test which page converts better.
Cons
Hosting: ClickFunnels is not software you can download and install on your website. It’s cloud-based so you access your dashboard through the ClickFunnels website.
14-day Trial Charge: If you leave after 14 days, you won’t be charged. But if you decide to stay and start paying monthly, your first payment will include the 14 days. Not exactly free.
Leaving is Messy: Should you use ClickFunnels for a while and decide you want to leave, it gets a little messy. You won’t lose your data but you will need to download csv files and store them.
Cancellation Issues: According to the BBB (Better Business Bureau), some customers have had trouble canceling their accounts.
Poor Customer Support: There have been complaints that customer service does not respond in a timely manner to customer issues.
Can You Make Money With ClickFunnels?
In one way, ClickFunnels makes it easy for anyone to set up sales funnels. The drag-and-drop features mean that you don’t need any experience in coding or website design. The A/B testing tells you what pages are working. So it’s quite possible that you can make money with ClickFunnels.
Is ClickFunnels a Scam?
ClickFunnels isn’t a scam. In fact, they make it quite easy to try out. You get a 14-day trial and it will probably only take a few hours to learn the ropes. The software also includes payment processors and API integrations. The $97 a month is a little costly for the average person.
Final Thoughts
If you have a website that doesn’t have a lot of traffic, using ClickFunnels probably won’t help you much. You have to learn how to walk first before you can run. And ClickFunnels is for people who have decent traffic on their website. What’s the number for decent traffic, you ask? At least 10,000 visitors a month.
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