Forever Living Mlm Review

If you have any sales experience or even if you don’t, selling products as an independent business owner can be a very lucrative way to earn money. Couple that with a flexible schedule and it can be even more appealing. Anyone who loves health and beauty products can take advantage of their wide network of friends and family by selling Forever Living products. In this Forever Living MLM review I will explain how this home business opportunity works and if the program is as lucrative as they make it sound.

Forever Living Eagle LogoWhat is Forever Living?

Forever Living is a direct selling MLM (multi-level marketing) company that is based in Columbia, MO and was started in 1978 by Rex Maughan. According to the BBB (Better Business Bureau) there’s no BBB rating, customer reviews or customer complaints. Their products are available in North America, Africa, Latin America, Europe and Asia.

In 1981, Rex Maughan expanded into the resort business with a sister company called Forever Resorts which includes 65 properties that are located near national parks, national forests and recreation areas. There are also over 20 properties in Europe and Africa. Rex Maughan was listed in the Forbes 400 as the 368th richest man in the world in 2002 coming in with a net worth of $600 million.

Are Forever Living Products Worth Their Price?

Now let’s talk about the products. Forever Living products include a range of different products including weight management, personal care, essential oils, drinks, bee products, skin care, household and even accessories.

Forever Living has been in business for over 40 years. Their products are aloe vera based products that have not been approved by the FDA so they cannot claim to be a cure for anything. But the products can help with certain ailments.

Forever Aloe Vera Gel

Let’s talk about one of their signature products. Forever Aloe Vera Gel is a drink that you take each morning in a small cup (15Mls). This product is 99.7% pure aloe vera gel with no added preservatives and retails for $19.31 USD for one litre at the time of this review. It has two other flavors: Forever Aloe Berry Nectar and Forever Aloe Peaches. This product is aimed at people with digestive issues. According to their website, “Aloe vera supports your digestive system, promotes a healthy immune system and helps you maintain natural energy levels.”

Compare that price with similar products that you can buy at a health food store and you will see that the prices are similar. Forever Living products are also available on Amazon and are similar in price to those listed on the website. The only real difference is how you make the purchase. Forever Living products have a decent reputation as being very pure and competitively priced.

Forever Living Mlm Review - Forever Living Aloe Vera Juice

The Forever Living MLM Opportunity

What does all this mean for you? To join Forever Living there are a couple of ways to do it. For the most part, people have joined through word of mouth. You may have been invited to a Forever Living party by a friend or co-worker where a FBO (Forever Business Owner) displays and discusses products and their health benefits. This is similar to how other MLMs like this work such as Shaklee, Avon, and Mary Kay. You have probably heard of at least one of these. Orders are taken, products are delivered and the host/hostess usually gets a free gift for hosting the party. If you are interested in becoming an FBO, you would sign up and be sponsored by the person you bought product from.

If you don’t have a sponsor or someone who refers you, one will be assigned to you. All you have to do is go to the website and enter in your first and last name, city, state and zip code. Then click the Search button.

How Much Does it Cost to Join Forever Living?

Joining Forever Living is free to join but there is a caveat.

Once you join, you have to purchase products. According to the Terms and Conditions, the first option is to purchase 2 CC’s (case credits). One case credit is awarded for each $214 USD of sales. So to get started as a FBO (Forever Business Owner) you will need to buy $428 worth of products right out of the gate. You don’t get sample products to get started.

Can You Make Money With Forever Living?

Forever Living Mlm Review - Can You Make Money With Forever Living

As a business owner, it will be your job to sell as much product as you can. The more you sell, the more you earn. You can earn more by being promoted up the ladder as indicated in the image below.

In order to be promoted, you need to meet certain sales criteria. For instance, in the first case of Assistant Supervisor, you will need to generate 2 personal and non-manager Case Credits within any two consecutive months. The more case credits you can produce within a 2-month period, the higher you can go and the more discounts and bonuses you earn.

This is a tiered system so you’ll also need to sponsor other FBOs. You will earn a percentage of any sales that your FBOs sell.

Pros and Cons of Forever Living MLM


  • FBOs Get Discounts
    All FBOs get discounts on all the Forever Living products. The more you buy, the better the discount.
  • More Sales Equals More Bonuses and Discounts
    The more sales you make and the more people you sponsor, the more bonuses and discounts you qualify for. Not to mention you also get a percentage of any sales your FBOs make.
  • Incentives and Awards
    There are a number of incentives and awards you can earn as part of the company’s incentive programs. Recognition pins, all expense paid trips, promotions, diamond rings, sculptures, and even an exclusive personalized watch. These incentives are earned as you work your way up through the tiered system.

Cons of Forever Living MLM

  • False Claims About The Products
    As mentioned above, Forever Living products have not been approved by the FDA yet some FBOs have made false claims that products will cure certain ailments. Representatives who are under pressure to make sales have used this tactic to encourage people to buy the product so they can meet their sales targets and keep their active status.
  • You are Out Of Pocket Immediately
    While signup is free, you need to place an order for products equal to 2 Case Credits. This means that you have to invest close to $500 in products to get your business started.
  • High Pressure
    You are strongly encouraged to not only sell products but to also bring people onboard and sponsor them. This pressure to recruit starts as soon as you sign up.

Is Forever Living an MLM Scam?

The Forever Living MLM Opportunity is not a scam. They have been a very successful business model for 40 years and there are plenty of people who are making money with this program. But as a business owner, you will have to work very hard to earn money here. Not to mention the pressure to bring on others to sponsor.

I do recommend you proceed with caution with the Forever Living MLM opportunity because of the issues they’ve had with the products. Forever Living was criticized by the Advertising Standards Authority for making false claims about the health benefits of its products. Regardless of the products are valid, false health claims can certainly hurt your business growth.

Final Thoughts

While Forever Living may not be a scam, it is certainly high pressure. There have also been articles that outline a stay-at-home mom’s reason for joining Forever Living and how it went so horribly wrong for her. The rewards can be great but may also come at a high price. I’m not talking about financial here. I’m talking about time–your time and how much time you will spend in order to make enough money to meet your own financial goals.

Your income with Forever Living will depend on your sales numbers as well as people you recruit and how well they, in turn, do. This means that you are dependent on others to help you meet your own objectives. I’m not saying that joining Forever Living is a bad idea, I just think you can do better than this.

An Alternative to Forever Living MLM

Not everyone is suited to this type of program. Especially moms who want to earn money from home with a flexible schedule. If you’re not interested in high-pressure, tiered systems like this, there are other ways to start your own home business. Even if you like health and beauty products you can start your own home business promoting any health and beauty products you like by checking out my top recommended way to build an online home business. You’ll make all the decisions but get all the tools and resources to make your new business thrive.

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  1. Well, someone has made a lot of money from Forever Living aloe products! The founder. I have dabbled in MLM, but found headaches with enlisting others, finding good mailing lists, etc.

    Wealthy Affiliate is more to my liking. I enjoy writing and that keeps me going, despite a lack of tech savviness.

    Wealthy Affiliate is priced reasonably in my opinion. The training is excellent. I would recommend WA to anyone.

    It is quite helpful to be made aware of other Online opportunities. Please keep posting this information.


  2. I believe to some extents, it is safe to assume that forever living is actually a worthy platform.with some good products and all they are providing is good. But the only thing I’m not too certain of right now is the MLM business offer. Mlm are being known not to thrive for more than a short span. Hence, I would not want ti gam

  3. Hi,

    thanks for your review! I have not heard much good about MLM companies. This one seems better than most MLM alternatives (at least this one is not a scam). But it seems that it has the same problem patterns as other, similar platforms: high pressure to sell, a high upfront cost etc… This can be detrimental to content quality!
    I have never participated in any MLM myself, but I have one big question about them: Do you get any training or platform (website, e-store) to sell your products when you sign up for ForeverLiving? Or do you have to find all of that out by yourself? Starting an online business is already hard enough, so if beginners don’t get good support from the start, they are much more likely to give up.

  4. I’ve always believed there are legitimate MLM’s out there given the fact of so many are more than successful, they provide products that do help with various malady’s  and they’re actually an open book as to their success and their products. This looks like it may be one of those that will grow and generate more than adequate income but aside from that… the products sound amazingly authentic given the aloe base. I plan on checking this out further.

    Thank You.


  5. Hi, the MLM definitely has some nice quality products, and it is a business model the Robert Kiyosaki gives lots of love too.

    The guys that are serious about MLM like to get together once per week and mastermind. They are all winners, and they get together to brainstorm and support each other.

    I know a coworker that is in that business, and he has been doing it for about 2 years without any sign ups, but his skills have increased significantly. He has improved his social skills quite a bit from it.

    I have also watched his character improve, as he has gone through many tough times, and he is still persisting, and that is how I know he will eventually be a big success.

    You get what you put in, in terms of MLM, and some of it is on the expensive side, so it is up to the individual to decide what kind of value they are getting an what kind of a price they are willing to pay for that value.


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