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It’s long been known that giveaways can have a lot of benefits for your online business. Normally, when you think of doing a giveaway, products such as Gleam or Rafflecopter come to mind.
These kinds of programs are generally pretty expensive, and you have to handle everything for the giveaway on your end from buying something to give away to shipping it out and even notifying the winners. Amazon actually has their own giveaway platform, and it can be a very powerful addition to your current marketing strategy.
Why Create A Giveaway On Amazon
There are actually several reasons you may want to consider doing an Amazon giveaway.
First, you have the same benefit that you would have with any other giveaway, massive social exposure.
Amazon integrates with Twitter for social shares, and can really boost your exposure on Twitter. You can require people to follow you on Twitter in order to enter the giveaway, and use it to grow your following by hundreds or even thousands of users. Combine your giveaway with a paid tweet that targets your demographic, and you can really see your follow count skyrocket.
If Twitter isn’t your style, you can also have your audience watch a YouTube video in order to enter. Sadly, because of Facebook’s current regulations, you can’t have visitors like your page, or share the giveaway on Facebook for entries, but you can still use an Amazon giveaway to boost your Facebook page likes. More on that a bit further below.
Another reason for creating a giveaway on Amazon is to increase your email open rates. If you currently have an email list, you can inform them that you are going to be sending giveaways on occasion just to the members of your list.
Then, offer them lower cost items, around $20 and only share the link to those on your email list. This will let your members have a better chance of winning, and once your audience starts seeing you doing random giveaways to your list, they’ll be much more inclined to read every email you sent their way.
For you, this means higher email open rates, and a much more responsive audience. If you choose to go with this method, make certain you share your winners on your site as well as on your social media accounts. When people start seeing winners pop up, you can sit back and watch your email opt-in rates increase as well as your winning messages being shared on social networks.
How To Create An Amazon Giveaway
Creating a giveaway is actually really easy on Amazon. Here’s a summary of the steps.
- Find an eligible item
- Click the button that says “Set up a giveaway.”
- Select the Number of prizes (i.e. how many units are you giving away)
- Select your giveaway type (Sweepstakes, Random Instant Win, Lucky Number Instant Win, First-come, First-served)
- Set up the requirement (follow on social, watch a video, answer a poll)
- Set the giveaway duration (1 to 7 days)
- Design the giveaway page
- Check out and purchase the item
Once you click setup a giveaway, you will be taken to a screen to choose how many prizes you wish to award, what type of drawing you wish to have, and what people must do in order to enter the giveaway. If you’re an Amazon affiliate, this is where you can make a little bit of magic happen.
Making Money With Your Amazon Giveaway
One of the biggest reasons that you can see a lot of success with an Amazon giveaway is the fact that you can send people over to Amazon to check out the product that they can win. Even better, you can use an affiliate link to do this.
How can you do this? Well, once you’re inside of the area to create a giveaway, you’ll see an area that you can add your own message that must be tweeted in order for people to enter. Here, you can create a short url using site stripe to link to the product that you’re giving away.
Using text such as “This is our top pick: [Link], tweet this message to win one for free,” or another similar message. Then, when your giveaway message is retweeted, your affiliate link will be embedded in the message going out to the audiences of those who are retweeting.
Now, this is a bit of a gray area as there really isn’t anything in place that prevents you from doing this, but Amazon may say in the future that this is something they don’t want to see.
Getting Your Audience To Other Platforms
While an Amazon giveaway does have great benefits with it, there are some downsides to using the platform. One major downside is the fact that you can’t get people to opt-in to your email list, or follow your business pages on Facebook.
Well, with just a quick tweak, you actually can. The only clickable links in the giveaway messages are ones that actually link to Amazon, but you can still put urls into the messages that people can copy and paste into their browsers.
If you’re wanting to build up your email list, or get people over to your Facebook page, then you can put a message in the area that non-winners see that says something like “Sorry you didn’t win this time, but we’re going to be doing another giveaway in a few days exclusively to people who follow us on Facebook. Go to [insert yourFacebook url] and follow the page so you can have another chance to win!”
When people receive this message, they will then head over to your Facebook page and follow in order to get another opportunity to win later on. It helps you build your following, and gives value to your audience in the form of another chance to win the prize that they are interested in.
Final Thoughts on Creating Amazon Giveaways
As you can see, hosting an Amazon giveaway can be a really beneficial tool for your online business so long as you take the time to set it up the right way. Make certain that you are encouraging participants in your giveaway to follow you on other social channels, and take advantage of the ability to link to the product in the giveaway with affiliate links so that you can try to recoup some of your expenses.
It’s really a win-win for all parties involved as it rewards your audience for engaging with you, helps to drive sales to Amazon, and helps you build a more responsive following on some of your social channels.