Running an online business can often feel like a very lonely endeavour. This is especially true if you’re just starting out. You want visitors to your website to feel like they’re gaining valuable information, right? After all, all of us want to try and help our website visitors as much as possible. For that reason, it’s very important that you try to get some feedback from your visitors and your peers. Thankfully, there are several ways that you can do this, and in the post below I’m going to be offering just a few tips and tricks on how to get feedback on your website, so you know exactly what your visitors want more information about.
Ask Friends and Family
When you’re first creating your own online business, you can often feel like you’re writing for a ghost town. While you’re waiting on visitors to arrive and consume the content of your site, you can begin to gain feedback from those closest to you. During this phase of your online business, the best way to get high quality feedback is to take it offline.
Ask friends and family members what they would want to know more about if they were wanting more information about the topics you discuss on your site. Ask them to head to your website and have a quick look around. Even better, thanks to mobile devices, you can just show them your site on your cell phone while standing right beside of them to get live feedback through conversation. Just remember to write down the recommendations that they make so that you can implement them later.
A Word of Caution
One thing that you need to make certain of when you are asking friends and family members for feedback on your website is that they will often try and support you no matter what. Take messages of praise from off-line friends and family with a grain of salt. It’s important to remember that they are often concerned with your emotional well-being and will praise even your smallest accomplishments. Now, there’s nothing wrong with this, but when it comes to running a business you need to have an unbiased opinion on how your site looks, the content it delivers, and if people would want to come back for more information from you later.
For that reason, as soon as you start to get traffic to your site, it’s important that you are trying to get feedback from your actual website traffic.
Ask Your Subscribers
Once you begin to have people coming in to your site regularly, and you have started to build an email following, you can begin asking them what they would like to know more information about. This is a win-win situation for both you and your audience. For your audience, it allows them to share what they would love to know more information about. For you, it gives you a clear path to follow for content creation.
When you create content that your audience really wants to consume, you’ll begin to see rewards that you never thought possible. People will begin staying on your site much longer than they had before. This will result in higher search rankings, more social sharing, and ultimately more commissions earned by your website. After you send out an email asking what people would like to know more information about, take your top 10 responses and then send out a survey asking which topics are the most important to your audience. Once you have their answers, you can begin to plan out your content based around what they feel are the most important topics.
Another great side effect to this kind of marketing is that your audience will feel appreciated because you are taking the time to ask them what they believe are the most important topics. What do you do if you don’t have an email list? Quite simply, you just need to think outside the box, and head to other places where your audience may be hanging out.
If you haven’t began to build your email list yet, you can still gain great insights from your audience on what content you should be providing to them. Thanks to social media, it has never been easier to find a gathering of people who would be interested in the information you have to share on your website. There are a few different places that you can use to learn more about what people are wanting information on inside of your niche, and one of the best ones for audience research is Facebook.
Using Facebook for Audience Insights
Almost everyone who has access to the Internet has created a Facebook account at some point in time. There’s a reason that it’s been the largest and most popular social network for several years now. With that said, many people don’t realize that it can be a very valuable business tool. You can quickly gain a lot of information from your potential audience once you find them on Facebook, but how exactly can you do that? Believe it or not, it’s a lot easier than you think.
How to Find Your Audience on Facebook
Let’s say for just a second that you have a site that reviews and recommends the hottest trends and equipment for lawn care. You want to know exactly what your audience is looking for and talking about. To do this, we’re going to be using Facebook.
First, head over to Facebook and click on the search bar at the top of the page. Do a search for a keyword in your niche and then select groups on the bar below. Once you’re on the groups tab, select Public Groups from the filter options on the left-hand side of the screen. If this sounds a little confusing, you can see all the steps in the image below.
Go into the group and select “all posts.” Once in the posts section, you can begin looking at popular post topics and the comments and questions that members of the group present.
Once you find popular questions like the one pictured above, you can begin to provide relevant content to the audience around these topics. While creating content that your audience is looking for is crucial to you at the success of your online business, knowing whether your site is welcoming, well-designed, and easy to navigate is also extremely important.
Since you want your site to be very user-friendly, getting a little bit of feedback on it is important to help you be as successful as possible. If you’re involved in a marketing community such as the one over at Wealthy Affiliate, it’s very easy to get great feedback on your websites.
Asking for Feedback at Wealthy Affiliate
There are a couple great ways that you can get good quality feedback on your website over at Wealthy Affiliate.
- First, as you can see in the image above, there are multiple times throughout the training courses inside of Wealthy Affiliate that allow you to request feedback on pages, posts, or your overall website.
- Second, you can request feedback on your website using the Site Feedback tool inside of Wealthy Affiliate. This tool is great because it allows you to request many kinds of site feedback including opinions on your writing, the overall aesthetics of your website, the navigation options of your website, and much more.
As you can see in the image below, you have a lot of different options at Wealthy Affiliate when it comes to getting high quality feedback that will help propel your online business to new levels of success.
If you want your online business to be as successful as possible, getting feedback on your content and website is crucial to ensure that you are resonating with your audience. As you can see above, there are many ways that you can successfully get feedback on your site and learn exactly what information your audience is truly looking for. By knowing what your audience wants and then providing it to them, you can successfully establish yourself as an authority in your niche while also becoming a voice that your audience feels connected to.
If you’re ready to get the highest quality feedback possible on your site, head over to Wealthy Affiliate and give the Site Feedback tool a spin. By combining it with the other connection resources mentioned above, you can begin resonating with your audience better than you ever thought possible.