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Do you enjoy playing video games and have a passion for making money online? If so, this is the article that you have been waiting on forever. Keep on reading to learn how to make money on Twitch, exactly what it is, and why this can be the dream site for people who want to make money online while also having quite a bit of fun.
What Is Twitch TV?
In short, Twitch TV is an entertainment website where people can watch other people play video games live via stream. There are a few other things that can be done on Twitch besides gaming, but more on that later. For now, let me explain exactly why Twitch TV is such an amazing opportunity for people who love gaming and want to make money on the Internet.
Entertainment is constantly changing. First there was print, then the radio, television, video games, and finally the Internet. Many people will agree that there really aren’t many outlets that combine them. Well, thanks to Twitch, that has all changed in recent years. Twitch primarily connects people who enjoy playing video games to people who want to be entertained by watching video games on tv. Sometimes this is because those who are streaming games offer tips, but more often than not, it’s just because they are being entertaining while playing said games.
Once inside of a channel, viewers are able to comment inside of a chat room that is viewed by everyone watching, including the person who is streaming the game. While it sounds a bit chaotic, it’s actually quite a bit of fun once you are used to the platform. When streamers become good at interacting with their audience while playing a popular game, the magic of Twitch really starts to shine through in the form of an online income.
Have a look at this video where Twitch streamer The Rum Ham gives a great explanation on how much small twitch streamers make.
How To Make Money On Twitch
There are actually quite a few different ways to make money on Twitch. First, let’s talk about how to get started on the platform, and exactly what is going to be expected of you from your audience.
- Do you have a game that you enjoy playing?
- Do you have a camera and microphone connected to your computer?
If you can answer yes to both of these questions, which most of us can, then you already have everything that you’re going to need in order to make money on Twitch. Also, if you answer no to these questions, but you have an Xbox One with a camera, or a PS4 with a camera, you’re in luck and can stream on these devices also.
Now, keep in mind that actually making money on Twitch, or online with any other avenue, does take actual WORK. You aren’t going to be able to just jump on when you want, where you want, and expect to make bank. There simply is no such thing as a push button, easy money making opportunity on the Internet. If you’re being told that there is, look out, because you’re most likely going to end up sad and scammed out of your money.
Now, with the basic knowledge that this is going to be hard, let’s get started!
The First Step
The very first thing that you need to do in order to make bank on Twitch is to learn how livestreams work. You can do this by creating a free account and just jumping into some of the more popular Twitch streams. This gives you an opportunity to see first hand exactly what other streamers are doing in order to be more popular.
Do you need to be a pro gamer in order to do this?
Absolutely not! Some of the most popular streamers are playing games like The Sims 4, Sim City, Bejeweled, and other more casual games. Other streamers may be playing competitive games such as League of Legends, Smite, World of Warcraft, or more professional friendly titles, but the main key as you will see in the streams, is to simply be outgoing and entertaining. Basically, you need to be really good, or have a great personality in order to rock it on Twitch.
When viewers see people having fun, they are inclined to stick around to have fun too, and that’s exactly what you need to be doing during the first step of the process. Watch the streamers, interact in the chat system, and pay attention to how streamers are interacting with viewers. This will give you a much better understanding of what viewers enjoy, and how you can keep them engaged on your own Twitch streams.
Step 2 – Create Your Own Stream
Don’t worry, when you are first getting started, you are most likely going to be hearing a lot of crickets. This is perfectly normal. Just play the game and have fun! During this phase, you just want to get yourself familiar with the streaming tools available on Twitch and how to get donations from your viewers.
You may want to make a couple of calls to friends and family members and have them come chat with you in the chat area of your stream so that you can begin to familiarize yourself with answering and interacting with chat while streaming. Believe it or not, mastering chat interaction is the hardest part of this entire process, and with just a little practice (we’re literally talking hours) you can be mastering it.
Also, you’re going to want to build up a platform for viewers to give you donations at this point. One word of caution is to not use PayPal for your donations. This is because there are a lot of “Twitch Trolls” that look for channels that allow PayPal donations, donate, and then request their money back, leaving you with return charge fees, and a lot of headaches. Instead of using PayPal for donations, look into services like Patreon that allow viewers to make donations as you continue to post more streams.
Once you feel comfortable streaming to friends and family members and understand the basics of how donations on Twitch work, it’s time to head into step 3 which is all about exposure.
Step 3 – Playing Well With Others
If you’ve been involved with online marketing for any time at all, then you’ve probably heard about guest posting somewhere along the way. If you haven’t, it’s when you go onto a bigger, more popular site that is closely related to yours and you create a post that links back to your site with the goal of attracting visitors from the larger site. It helps the larger site by you providing free content, and helps your site by gaining backlinks and potential traffic.
You’re going to do the exact same thing, only on Twitch. Remember how phase 1 was all about watching bigger channels and interacting in the chat? Well, here’s where you take it to the next level. You continue interacting with more popular streamers in the hopes of landing what is known as a hosted stream. This is when a more popular streamer allows you to play a game with them, and they announce your stream to their viewers. This let’s you suddenly gain viewers that you can then convert into followers who will come back to your channel over time in order to watch you stream.
By being active in the communities of more popular streamers, you can begin to forge the relationships that you’ll need in order to set up these types of hosted streams. Another option that you may want to consider once you are more comfortable is to contact larger streamers and see if they’d be willing to take payment in order to host you on their streams.
A great example of this is a Twitch streamer called ChloeFox who (in my opinion) a very entertaining streamer who always interacts with her audience and when offline, she hosts other streamers’ channels. This spirited community vibe has landed her sponsorships with Seagate and Corsair, who are pretty big names in the PC industry.
More often than not however, it’s much better to gain your hosted streams by just being active in the communities of larger streamers. One word of caution here though, don’t expect to target the biggest streamers for any title.
Start small, and win small.
Your first goal should be to just have 100 viewers who come back to watch you time and time again. Once you’ve done this, you can then begin to target 200, 300, and so on. Once you start really growing your viewers, right around the 500 – 1000 viewer mark, and do so regularly, it’s time to move on to step 4.
Step 4 – Beginning To Earn While You Play
Once you are seeing at least 500 viewers on a regular basis, it’s time to apply for the Twitch Partner Program. Similar to YouTube’s Partner Program, the Twitch program allows you to show ads to your viewers and make a little money for doing so. Once you’re accepted into the program, you can begin showing ads and receiving $2.00 per 1,000 views of the ad. No, this isn’t a fortune, but it’s the first of many ways that you can make money streaming on Twitch.
There are a few additional requirements in order to join the partner program that are outlined below including:
- A regular broadcast schedule of at least 3 streams per week.
- Rule abiding content that conforms to Twitch’s Terms of Service, DMCA Guidelines, and Twitch’s Rules of Conduct.
- A steadily growing audience and chat (be active and be gaining more followers.)
Step 5 – Gaining Sponsorships
Once you have a very large following, you can also apply to be sponsored by companies such as Alienware, or Razer if you’re on PC, or various third party gaming companies on consoles. Some streamers can even get sponsorships from the console hardware companies if you have a large enough following. It does need to be noted that obtaining the following in order to reach this level often takes years, and many Twitch streamers will not reach this level regardless of their efforts. It’s just the sad truth of the matter, and there’s no way around it.
Aside from joining the Twitch Partner Program and picking up sponsorships, you should also be taking advantage of the other ways that you can be making money while playing video games.
Other Ways That You Can Earn Money Online Playing Games
Don’t worry, we’re not going to be talking about the many different sites that allow you to make wagers and play against other players. Avoid those by the way as many of them are very questionable. Instead we’re going to focus on a few other ways that you can actually make money on the side while also building up your Twitch following.
First, you should be building out your social accounts and making sure that you’re showing them on the side of your Twitch stream. This lets your audience know where they can find you online. Having a lot of social activity will also gain you followers on the social platforms which will in turn help you have more people checking out your Twitch stream.
Second, you need to be recording some of your streams and posting them to YouTube. This will help you gain even more exposure for your content, and help you to find more people who are interested in the games that you’re playing.
Finally, and most importantly, you need to have your own website in order to maximize your potential outreach.
I see way too many streamers failing to implement this step, and by doing so, they’re leaving a lot of money laying on the table.
By having your own website, you can promote games that you’re currently playing, the hardware that you’re currently using, and so much more. Any items that you use or review could potentially be earning you thousands of dollars in monthly commissions. Not to mention that one slip up on Twitch, and you can find yourself losing your account and unfortunately, your income. By having your own website and social following, if you should ever need to start from scratch again, you’ll already be miles ahead of your competition.
Where Can You Learn How To Market Yourself On Twitch
If you’re seriously considering getting started on Twitch as a streamer, then you need to know exactly how to market your social accounts, YouTube presence, and most importantly, your website. Thankfully, all of these things are covered over at my top recommended resource. By following the training that they provide, you can quickly have your site and social accounts up and running before you ever start your first stream.
This will allow you to earn far more income while you are building your presence up on Twitch. So, if you’re considering giving Twitch a shot, make certain that you’re well prepared first, and just remember that you’re playing games, so it’s supposed to be fun!