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Working as a freelancer has its perks, but it can often be very challenging to find new clients. Knowing how to promote yourself as a freelancer is key if you want to be able to attract new clients and earn a full-time income.
Create Your Platform
The very first thing that you need to do when trying to promote yourself as a freelancer is to create a place that you can send potential clients where they can see examples of your work. The best way to do this is to create your own website and feature a portfolio with samples of your work.
Freelance writers should be especially careful when doing this and make certain to create unique content to showcase in your portfolio instead of using past examples that you have given to clients. Freelance graphic designers and virtual assistants can get away with showing work that they’ve used in the past with clients, so long as you’re not under any kind of nondisclosure agreement.
If you’re not quite sure how to make a website that you can use to showcase your work, check out my top recommended resource to learn how you can build a website for free that you can then use to show off your freelancing skills.
If you’re trying to attract new clients as a freelancer, one of the best ways to do it is to link your social profiles up with your website. There are strategies you can implement that will help you to find the most success with your promotion endeavors that are unique to each network. Below are just a few tips to help you find new clients on various platforms.
LinkedIn is often overlooked by many people for social networking. However, if you’re a freelancer, it’s one platform that you certainly can’t pass up.
To have the most success possible with LinkedIn, make sure that you fill out the profile area and resume sections of your profile completely. Note how many years you’ve been freelancing, and try to reach out to potential clients through LinkedIn’s messenger system.
Also, LinkedIn even has its own freelance marketplace on the site called ProFinder. You can apply to offer your services through the LinkedIn platform using ProFinder but there is a slight caveat. As a freelancer, you can only submit your first 10 proposals for free to potential clients. After the initial 10, it costs $59.99 per month for you to be able to continue to apply for freelance opportunities.
It’s easy to get started with ProFinder. Just follow this link and click the area outlined in the image below to sign up and start promoting your freelance services to potential clients all over the LinkedIn business platform.
If spending $60 per month to try to land clients isn’t in the cards for you, there are a lot of other ways you can use the LinkedIn platform like searching the job boards, and continuing to message clients as mentioned above.
Almost everyone has a Facebook account these days, but few people see the platform as a business opportunity. If you’re a freelancer, Facebook can be amazing for client acquisition when used the right way.
There is a unique strategy for trying to recruit potential clients from Facebook, but when applied successfully it’s a very powerful client acquisition method.
First, make certain that your Facebook profile lists you as a freelancer employed at your website. Also, change the banner image on your profile to reflect that you’re a freelancer accepting new clients.
After you have set up your Facebook profile in this manner, go join some groups on Facebook where your potential clients may be hanging out. For example, if you’re a freelance writer, go join some Internet marketing groups and try to provide value when the conversation of writing pops up. Over time, you’ll start to gain authority inside of the group and many members will start clicking your profile just to learn a little bit more about you.
When they see that you offer freelance services, they will often head to your website or reach out via Facebook private message. Also remember that you are able to private message potential clients on Facebook when you see that they are looking for services that you offer. Just be careful not to take advantage of the messenger platform as Facebook will flag you if you message people who aren’t on your friends list too frequently.
Advertise Your Skills
Another great option for promoting your services and skills is by using paid advertisements. If you’re brand-new to freelancing and don’t have a budget for advertisement, follow some of the tips listed above first.
However, if you already have a steady flow of income coming from existing freelance jobs, the next step is to go ahead and start promoting your services and skills via paid advertisements. There are several different places that you can do this, but it’s important to keep a close eye on how much money you’re spending too attract new clients.
Start on lower-cost platforms such as Bing and Facebook and once you have an idea of how many people have to see your website before contacting you for work, you can advance on to larger networks like Google AdWords.
Just remember to always make certain you are balancing your books as it can be easy to spend far more money than you’re bringing in when you’re trying to get new clients. If you’re a bit confused on how to get started with paid advertising, there are a lot of valuable guides out there that can teach you how to get started. If you happen to already be a member of Wealthy Affiliate, you can follow this guide to get started very quickly.
Take Massive Action
As you can see above, there are a lot of great ways that you can go about promoting yourself as a freelancer. The important thing is to just get started and the first step that you need to take is creating a place where you can showcase your services and samples of your work.
You may be amazing at being able to promote yourself, but if you don’t have somewhere to send potential clients, then you may as well be shouting from the rooftops of an abandoned city.
If you’re ready to get started taking your freelance services seriously and creating your own corner of the web where you can offer your services and showcase your work, then visit out my top recommended resource that will show you how to create your own website for free.