One of the biggest challenges with folks who are new to internet marketing face is selecting the right niche to pursue. One tool that promises to make this process a little bit easier is Jungle Scout. In this Jungle Scout review, I’m going to be looking at if the tool is a sound investment, or if you would be better off looking elsewhere for market research assistance.
What Is Jungle Scout?
Jungle Scout is a tool that promises to be able to help you select a profitable niche the first time on Amazon. It does this by allowing you access to the Amazon sales database through a Web App or Google Chrome extension. The web app allows you a little bit more of an insight into what’s going on behind-the-scenes inside of categories on Amazon while the Chrome extension allows you to have instant insight into different products and categories as you browse them on the Amazon website.
The web app is a little bit more expensive than the Chrome extension, but the web app does provide significantly more insight into many of the analytics that you’re going to want access to like overall category sales, pricing, and potential gaps in the market when it comes to product competition inside of categories.
Who Is It For?
Jungle Scout could be very beneficial for a variety of different people who are wanting to do business with Amazon. If you’re wanting to sell on the Amazon platform through FBA, Jungle Scout is going to give you critical insights that will help you to identify where there is lacking competition inside of product categories.
On the flipside, if you’re wanting to create a new Amazon Associates niche site, Jungle Scout is going to give you the ability to identify which categories are selling significant amounts of products so that you can figure out which ones would stand to have the most profitability when it comes to overall sales figures and commission percentages. As an affiliate marketer, if you were to combine the data inside of Jungle Scout with niche competition analysis, then you could certainly create an Amazon Associates niche site that could generate significant profits without being in a market that is overly competitive.
One final group of people who would benefit greatly from the use of Jungle Scout are those who are wanting to create an e-commerce store using Shopify. By taking the data inside of Jungle Scout, you would know what products are selling very well on Amazon, and then use that data to create your own Shopify ecommerce store that sells similar products in the category.
How Much Is It?
Again, there are two different options available for Jungle Scout. First, let’s look at the pricing available for the Jungle Scout web app. The web app is available as an ongoing membership fee. There are three different options available including startup, standard and business levels.
Also, for all three levels, there are monthly and annual membership options. A monthly startup membership is going to cost you $39 per month, the standard one is $69 per month, and the business membership is a whopping $99 per month. Annual pricing for the same packages will set you back $29 per month, $49 per month, or $69 per month, billed in annual increments. As you can see, the costs of the web app can end up being significant.
The Google Chrome extension for Jungle Scout on the other hand is priced out to be a one-time fee with unlimited access. There are two options available for the extension including light and pro. Access to the light version of the extension is going to cost you $97 versus the $197 one-time cost of the Pro version. Considering the data that is available inside of the extension versus the data available inside of the web app, both options are still pretty expensive.
The Jungle Scout Review
When all things are considered, if you’re wanting to create any kind of online business that is going to be dealing in physical goods, having the ability to see inside of the data of Amazon’s sales is something that could really help to boost your success rates. The opportunity score inside of the Chrome extension is incredible and can provide you with insights into where gaps in the market currently exist. Not only is this going to tell you exactly how many sales a product is getting, it’s also going to allow you to see where people are more likely to spend their money inside of any category on Amazon.
By having access to this data, you could create similar products to sell on Amazon itself through FBA, or you could simply create a new niche site that focuses on promoting the top-selling products inside of any niche on Amazon. Unfortunately, for many people who are just getting started with affiliate marketing or selling on Amazon, access to this program at any level could be out of reach due to the high costs associated with it.
While the data that it does provide could give you a leg up when it comes to identifying the best niches to pursue, there are other ways that you can determine whether a niche is worth entering without this data.
Pros and Cons of Jungle Scout
- Opportunity Score Is Awesome
As mentioned above, having access to the opportunity score allows you to know not only how many sales a product is making, but also how much opportunity exists within any given category inside of Amazon.
- Incredible Opportunity for Success
Being able to know how many sales a category or product gets as well as knowing how to analyze how much competition exists inside of the niche are amazing data points for affiliate marketing or e-commerce sales. This tool can literally take the guesswork out of whether a niche would be successful before you ever put any effort into trying to make sales in the niche.
- Cost of Web App for Those Just Getting Started
Unfortunately, the cost of the web app is a bit expensive for those who are just getting started with online business. If it is affordable for you, it is certainly a tool that is worth having in your arsenal at least for a few months.
- Chrome App Is a Bit Pricey
With the data that is available inside of the chrome app taken into consideration, it is a bit pricey even for established business owners. While it can be very beneficial to have access to this data, the data inside of the web app is much more in depth and allows you to get a clearer picture of the overall profitability of any category on Amazon.
Can You Find Profitable Niches in Jungle Scout?
Regardless of whether you are wanting to sell on Amazon through FBA, create a new Amazon Associates niche site or if you’re wanting to create your own stores on Shopify, having the data available to you that Jungle Scout provides is going to give you a significant advantage over your competition. For those who are on a bit of a tighter budget, buying the web app for a month or two to gain access to the data it provides is certainly a good idea. For those who have the funds available, purchasing an annual membership as well as the chrome extension is going to be an investment that you are sure to not regret.
The information contained inside of the Jungle Scout platform can be priceless if you value your time over your money. While other options exist for profitable niche or product selection, Jungle Scout takes a lot of the guesswork out of the equation from the word go.
Final Thoughts on Jungle Scout
In the early stages of your business, spending money can be challenging. Thus, the ongoing subscription cost to Jungle Scout may be difficult for new entrepreneurs. With that said, if you can afford to subscribe even for a couple of months to do niche research, it is definitely a worthwhile investment. If you can afford a longer subscription, it will pay for itself so long as you are taking action and following a proven program that teaches you how to have the most success possible with online marketing.
To learn more about the course that has helped me become a successful niche marketer, please check out my top recommended resource. Combining it with a short subscription to Jungle Scout will definitely give you a head start on succeeding with your online business goals.