It is important to know which affiliate links are being clicked on and which ones are not.
Click tracking helps you understand your audience’s behaviour by tracking which links get clicked so you can leverage what is working and change what is not.
In most cases, click tracking is available for free but there are a few premium click tracking tools that offer additional features such as heat maps and live tracking.
It is important to know that you don’t always need to invest in click tracking if you are just getting started with affiliate marketing. Take the time to understand your audience by using Google Analytics (which is free) and then determine if you need premium click tracking tools.