If you have ever wanted to snoop on your competitors and track their keyword positioning, then SEMrush is a quick fix for this. Simply enter their domain name and you will get to see the first 10 results.
But beyond that, is SEMrush worth the $69.95 monthly price tag? Let’s jump into the review and find out!
Review of SEMrush
When I first purchased SEMrush, I was initially interested in learning more about my own competitors and their keyword rankings. SEMrush (at the time) seemed to be the easiest way to access this information. So I joined the Pro level at $69.95 per month.
The Basic Features
There are a ton of features within SEMrush when you intertwine the basic tools but the core features are the following:
- Organic Competitor Keyword Research
- Advertising Competitor Research
- Backlink Competitor Research
I only used the keyword research feature to learn which keywords they were ranking for. The other features didn’t really interest me since I don’t focus on paid advertising or really care about backlinks.
It really is very easy to use the keyword research feature, simply type in your competitors’ URL and press search. Once the data is ready, it creates an overview dashboard with a bunch of fancy pants graphs and rankings.
You can see further details within each section by pressing the full report button. Since I am interested in learning about my competitor, I go for the full keyword ranking report.
As you can see, the information is easy to read and you can get an idea of your competitor average keyword rankings and the associated URL that is ranking.
Accuracy of Data
One of the biggest issues I ran into is the accuracy of keyword positioning and the number of keywords SEMrush said my competitors were ranking for.
To prove my point, I entered my own domain into SEMrush and the results said that I have 22 keywords ranked in Google. I know that there are a ton more rankings within AffiliateResources.org and to justify this, have a look at my Google Webmaster Tools screenshot.
I personally think that this number is more accurate than what SEMrush is telling me since the information is coming from Google Webmaster Tools.
With that said, how can I rely on what SEMrush is saying about my competitors’ rankings since they can’t my own data accurate? I understand that you need to take a grain of salt with these kinds of tools but that is a HUGE difference between the SEMrush and Google Webmaster Tools data.
Trying to Justify the Cost
Once I find out what my competitors’ keyword positions are, I don’t really need SEMrush any longer because I can now export that data and use it as a starting point to outrank them.
So, paying $69.95 beyond a month doesn’t make much sense to me.
Who is SEMrush For?
Primarily SEMrush is suitable for anyone who has a deep need to learn more about their competitors.
If you are an SEO consultant and you want to learn more about your clients’ SEO ranking and any Google Adwords ads they have running, then SEMrush is a good investment because you can essentially pass the membership cost to your client.
Of course there is no button to cancel your account. You need to email SEMrush give them a variety of information including why you want to cancel. I was a little worried about this, but they had responded to my cancelation email within the same day and cancelled my account.
Pros & Cons
- Easy to use core features
- Nice interface
- Can export the data
- There is a limited free version
- Data accuracy is questionable
- No data on smaller sites
- Need to email them to cancel
- Advanced features are very complex to use
Does SEMrush Offer Support?
There were a couple of times I needed to contact support and am happy to say that the respond times to my questions were awesome. You can tell that they truly wanted to resolve the issues I was having.
My Final Thoughts on SEMrush
If you want to quickly find out what keywords you competitors are ranking for and don’t mind paying $69.95 for this information, then SEMrush is your solution for this.
I do question the accuracy of the data though since I personally got mixed results between SEMrush and Google Webmaster Tools. If SEMrush wants to chime in on this within the comments below, I invite you to leave your answer here!