Video Snippets Flushed Down the Google Toilet

Video Snippets Flushed Down the Google Toilet

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It looks like Google has removed another awesome feature within the SERPs.

Within the past week, it looks like Google has removed video thumbnails within search results with the exception of YouTube results. This is clearly another sign that Google is trying to clean up their search results as they also recently removed authorship images in the SERPs.

Google has not officially released any information, but looking at the Google SERP Feature Graph at Mozcast, you can clearly see that there has been a huge drop in search engine results with video thumbnails.

Video Thumbnails Gone in Search Results

So Now What?

Seeing how only YouTube video thumbnail results are showing up in SERPs, you would think planning a strategy of using YouTube instead of private video hosting solutions (like Vimeo) would be the way to go.

Recently I learned to use this video income method, I learned a whole lot of other peripheral knowledge and now I say use both! Let’s face it, embedding YouTube on your website looks very unprofessional because of the related videos and a plethora of other reasons. So, my thought is to use YouTube for driving traffic to your post or pages and then use Vimeo to embed the same video.


  1. Write a blog post where you plan to embed a video
  2. Create an awesome video
  3. Upload that video to your YouTube account
  4. Write an awesome video title and description that is unique and ensure you have a link  pointing to the blog post within that description
  5. Upload the same video to your Vimeo account
  6. Write an awesome video title and description (not the same as the YouTube one!) that is unique and ensure you have a link  pointing to the blog post within that description
  7. Go back to your blog post and embed the Vimeo video onto that blog post

By doing this, you will be getting:

  • Traffic from YouTube
  • YouTube Video Thumbnail within the SERPs
  • A pretty looking embedded video on your blog post

I personally think this is a strong method to implement that will hold up and work regardless of how Google decides to change their video snippet algorithm.


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Jay Neill

My name is Jay Neill, an affiliate, coach and marketing enthusiast who helps people get started in the world of affiliate marketing via live weekly training sessions. Follow me on socials.

8 thoughts on “Video Snippets Flushed Down the Google Toilet”

  1. This doesn’t surprise me, it’s their house so why not send video thumbnail traffic to Youtube only.

    Will be interesting to see how this plays out with some of the big companies/brands like etc.

    Either way, great advice, and I would add to number 4, include clickable annotation link to site/post.

  2. Such a shame, but it makes sense they do this as part of their clean up. I will still use both like you said, although I’ll use Wistia over Vimeo. This is because of the video sitemap that Wistia has. Google might not like showing rich media in its snippets anymore, but I’m sure they still give a ranking boost to content that contains rich media, and a Wistia video is always going to do well.

    We’ll just have to get creative with our meta descriptions and page titles to get that high CTR now.

  3. Hmmm seems as though Google makes another move to wipe out the competition. Soon enough they will own the internet lol. It reminds me of a really messed up episode of Pinky and the Brain. They will try and take over the internet.

  4. This seems like a very valid use of the resources. The Vimeo video embeds so much more nicely on the site and you can select the image that is displayed to increase the impact of the initial image.
    Of course using the YouTube video to drive traffic and optimizing that video for the keyword makes lots of sense to help drive traffic.

    What it boils down to is use all the resources available to you. Don’t choose one.

    Thanks for sharing this Jay.

  5. you can also just select to use the youtube embed code that does not include youtube suggested videos.
    find your favorite youtube video. click on share, click on embed, click show more, scroll down and you will see options to turn off suggested videos and even shut off controls if you want. copy and past the embed code into your pages and your good to go.


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