One of the more important skills that you need to have if you’re wanting to run an online business, is copywriting. Being able to convey your message to your audience through the written word, while also giving your readers a feeling of entertainment and enjoyment, often separates successful online entrepreneurs from those who can’t find success regardless of their efforts.
In this Yoast SEO Copywriting Training review, we take a look into this new course offering from Yoast to see if it can teach you the skills you will need to successfully create your own online SEO copy, or if there are some better options out there that would be a more suitable way to spend your time.
What Exactly Is SEO Copywriting?
SEO Copywriting is basically anything written for visitors to your website with the intention of also getting visitors to come to your site from search engines. In short, if your goal is to attract people who are searching for specific things on Google, then you are essentially writing SEO copy, or working in the field of SEO copywriting.
While SEO copywriting does take a little bit of learning in order to understand what you must do to have better results, it’s truly not that difficult to get started. Basically, all you need to understand is how to accurately perform keyword research, and write in a friendly tone that your visitors can enjoy reading and potentially engage with.
What Is Yoast SEO Copywriting Training?
Yoast SEO Copywriting Training is one of the many different courses offered by the Yoast team inside of their training academy. Just like their Technical SEO Training which I wrote about, this course is very specific to one very narrow part of overall SEO.
While SEO copywriting is important, there are several other variables that go into successfully ranking a website. Copywriting is just one piece of a much larger puzzle, and unfortunately, if you want to see the entire Yoast SEO plan, you have to be prepared to really invest a significant amount of money. Have a look at their promo video for the course.
How Much Does Yoast SEO Copywriting Training Cost?
As with the other programs offered in the Yoast Academy, this is really an aggravating area for me. On it’s own, the copywriting training is going to set you back a whopping $199. If that isn’t enough, as I mentioned above, if you want to get the full Yoast SEO training experience, then you need to be prepared for a huge investment of $894.
Now, while there is quite a bit of value available inside of the SEO copywriting course, the biggest problem that I have with it – is the fact that you can find other great resources on copywriting and SEO for a fraction of the cost or free.
Sites such as copyblogger.com and podcasts such as Rainmaker, and even Yoast’s own guide to SEO copywriting, can provide you with more than enough information on how to create quality copy that your audience will love to read.
It’s important to note that I mention Yoast’s Guide to SEO Copywriting above. This is not the course that is available for sale for $199. Instead, it’s a very in-depth guide that the Yoast team put together some time ago, and they continue to update it often, and it’s completely free on their site.
Combine that guide with keyword research training from sites like Wealthy Affiliate, and you’re off to the races, so to speak.
Honestly, with all of the great information available online on how to create compelling copy that will rank well within search engines, there’s no need to make the $199 investment in this training.
Pros of Yoast SEO Copywriting Training
- Training is Very In-Depth
If you want to really take your online writing skills to the next level and save time finding training sources, odds are you’re going to get value from this course. More than likely, you can get much of the same value from other similar courses and videos that are available elsewhere.
- Practical Practice
The “assignments” that you’re given inside of the training are very practical and will help you become a stronger copywriter.
- Reviewed Work
As they promise in the sales video, two of your assignments will be reviewed and critiqued by the team at Yoast. These reviews can help you gain insight into areas that you may be struggling with.
Con of Yoast SEO Copywriting Training
- Overpriced for Value Delivered
Again, this course is pretty expensive at $199. This is especially true when you consider the free training options that are available online and offer very similar courses.
- Only Delivers a Piece of the Puzzle
As with many of the other Yoast Academy courses, it’s very good and very specific, however if you’re wanting to have success with your SEO campaigns, you’re going to need to understand more than just the copyrighting side of things.
- Over Emphasis On Yoast SEO Plugin
While the training is supposed to primarily focus on copyrighting, there is a lot of emphasis on how to write while using the Yoast SEO plugin. If you’re wanting to learn how to write better in an SEO friendly way and you don’t have access to the plugin at the time, then you may struggle with some of the material.
- Support on only Two of your Assignments
I’d rather get ongoing support with my training instead of having limitations. My #1 recommend resource offers this.
Final Thoughts On Yoast SEO Copywriting Training
While the training offered is very in-depth, the writing portion of the material can be found many other places online for a reduced cost or for free. As far as how to write better copy while using the Yoast SEO plugin is concerned; you can quickly find that information for free on YouTube.
With that said, the only other training inside of the course is how to do proper keyword research. For that, there are numerous other training programs available online that go much deeper into how to properly plan and execute keyword campaigns while also looking at how much competition you will have in your niche. Also, many of these training courses come at a much lower price than $199.
If you’re wanting to learn more about how to properly research, build, and develop a powerful SEO optimized content campaign, then I strongly recommend that you check out my top choice for training. Inside you can learn about writing quality SEO copy, finding keywords that you can actually rank for, and ultimately building your own SEO optimized online business that can help you really get started in the world of online marketing without having to buy any additional training.
Wealthy Affiliate vs Yoast SEO Copywriting Training
Below you will see a simple comparison chart between the core features that Wealthy Affiliate has and the Yoast SEO Copywriting Training. You end up getting way more value with Wealthy Affiliate as not only do you get SEO copywriting training, but all the tools and support needed for a successful online campaign.
You can learn more about WA via my Wealthy Affiliate Review, I’ve been an active member for over 10 years and make it my top recommendation for any person who want to get started and run a successful online business.