The Yoast team is pretty respected in the WordPress SEO community thanks to their plugin Yoast SEO. For that reason, any training that they offer should be top notch, right? Well, you may be surprised by what I’ve learned by completing this Yoast Technical SEO 1 Training review.
What Is Yoast?
Yoast is an SEO company that was originally created by Joost de Valk a few years back. They have landed themselves in the limelight by creating a very impressive SEO plugin for WordPress that is debatably the go to SEO plugin for the industry.
They have also created a great blog with some really good information on how to better optimize your WordPress websites to not only perform better on the search engines, but also deliver a better end user experience for the visitors to your website.
So, What Is Yoast Technical SEO 1 Training?
Unfortunately, Yoast has become derailed just a bit from their roots with this training. First, while it is good training for the technical aspects of SEO, and it’s very technical, unfortunately it really doesn’t apply that much when it comes to WordPress based websites.
The things that you are learning about in the course are more geared to traditional html sites than they are to WordPress. Now, I know that nowhere in the sales letter does it say anything about being a course for WordPress, but given the reputation and background of the Yoast group, I would assume that since they’ve built their entire reputation on WordPress optimization, that the course would have felt a bit more useful for the platform.
What you actually learn inside is more along the lines of very technical fixes that often require a bit of coding, and as the sales video itself says, “if you need to develop in order to fix it, then we will not teach you how to do that.”
They do deliver on how to repair some WordPress SEO issues using the Yoast SEO plugin, but the information inside can be found on several different YouTube videos that have been around for years. Basically, if you take the time to learn how to set up the Yoast SEO plugin the right way by following a good video, then you will have no need for the course at all.
How Much Does Yoast Technical SEO 1 Training Cost?
Honestly, this is something else that really bothers me about this course. First, it is said that it is the technical SEO course, but what isn’t mentioned is that if you want to have some real SEO results with the Yoast training, then you’re going to need to get a few more courses.
For just this one, the cost is going to set you back $199. If you want to improve your overall SEO results, then you’re looking at investing almost $1,000.
Why $1000? Well, for starters, before you really get into the technical aspects of SEO, it’s important that you have a basic understanding of what SEO is and how it works. This is covered in the Yoast Basic SEO course that will cost you another $199.
Once you have a basic understanding of what SEO is, then you need to understand how to be an SEO writer. While it sounds simple, it does have its’ little nuances that you need to know about. This is covered in SEO Copywriting Training course for another $199.
Then you finally get to jump into the course mentioned above, Yoast Technical SEO 1 Training, for, you guessed it, another $199.
After that, you can take the course on WordPress SEO, which is what almost every single affiliate site on the planet is on, for, here’s a shocker, the low price of only $99.
Once you’re done with that, you’re going to need to understand how to do keyword research and setup your site structure, which the Yoast team offers training on, for $99 respectively.
This brings the total cost of all training necessary to understand SEO for a WordPress website to a whopping $894!
While these courses focus on a very specific individual area of SEO, it’s very important to note that to have good results, it’s important to roll them all out together. Also, since these courses all focus on unique areas, you will find that there’s quite a big disconnect when you’re trying to learn how to piece them all together to have success with your SEO efforts.
Pros of Yoast Technical SEO 1 Training:
- Covers the Technical Side of SEO for Websites VERY Well
the problem is that there isn’t a lot in here that applies directly to WordPress, and if you must code, you’re on your own. Basically, if the plugin won’t fix it, good luck.
NOTE: If Yoast SEO is setup right, you won’t have problems to begin with.
- Informs You About What Goes on Behind the Scenes for Good SEO
Honestly, who cares. I want to know how to get my sites to rank better. I really couldn’t care less about the why, just give me the how.
Cons of Yoast Technical SEO 1 Training:
- Way Too Technical
Again, I think most people would agree that the why of things doesn’t matter nearly as much as the how to.
- Doesn’t Really Apply to WordPress
Yes, some things covered directly apply, but most information is for sites that are designed with html, and the rest is covered by a plethora of Yoast SEO plugin tutorials available on YouTube.
- Very Expensive to Get Results
As mentioned above, you’re going to need more than just this course to really have any results with your SEO efforts. The total cost for all training to get these results is $894.
Are There Any Courses That Give You More For Less?
As I mentioned above, the fact that you must use a lot of additional supplemental training courses offered by the Yoast team to get real results, is both frustrating and expensive. If you are a fan of Yoast and want to $200 on technical SEO training, then the Yoast Technical SEO 1 Training is for you.
I personally recommend using Wealthy Affiliate as your source for SEO Training because they have ongoing, up to date training on SEO and makes it simple to learn. Along with training on SEO, they also have the tools you need to get started with your own website, hosting and domain name – all in one dashboard.
Wealthy Affiliate vs Yoast Technical SEO 1 Training
Below you will see a simple comparison chart between the core features that Wealthy Affiliate has and the Yoast Technical SEO 1 Training. You end up getting way more value with Wealthy Affiliate as not only do you get SEO training, but all the tools and support needed for a successful SEO campaign.
You can learn more about WA via my Wealthy Affiliate Review, I’ve been an active member for over 10 years and make it my top recommendation for any person who want to get started and run a successful online business.